Product Marketing (PMT)

Job Description –

Responsibilities

  • Providing training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both.
  • Developing brand plans/strategies for the product range along with market penetration strategy along with market research and competitor analysis.
  • SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
  • Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like website or app launch or webinar series, etc.
  • Conducting meetings, scientific symposia, CMEs, conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
  • Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
  • Product forecasting, new product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.

Skill

  • Creativity and analytical skills
  • Market research and intelligence to tap competitor analysis
  • Good communication skills
  • Ability to work and liaise with cross-functional teams
  • Forecasting and visionary approach
  • Sales management and leadership skills

Desired Qualification:

  • Good Interpersonal and Communication skills
  • Ability to work in Team and collaborate
  • Fluency in any foreign language will be preferred.
  • Minimum 1-year experience required.
  • Experience in either market research/brand, marketing

Qualification: Bachelor degree

Position:    2

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